Andrew MacDonald and Frank Hogan spoke to more than 90 members about how business branding developed, how we respond to it, and how to spot brand burglars on the internet.

* Doors open 2 pm * Meeting starts 2.30 * Free Refreshments *

The talk covered the history of business branding and the psychology of how it works to build trust (or otherwise!). It also looked at examples of internet scams and gave the audience some tips on how to spot them.